![]() ![]() Readers who wish to access that extra free gift visits the website (either on their reader device or at a computer) and opt-in to my list to receive the webinar. Lead-generating eBooks have a call to action inside them (sometimes in several places) designed to entice the reader to visit a website for an extra free goodie-typically something only available to Kindle readers.įor example, my lead-generating eBooks have a call to action to receive a free webinar via a clickable URL. They’re typically priced between 99 cents and $2.99, due to their shorter length and ability to capture people onto the author’s list for future follow-up. Kindle books used for lead generation are usually short, powerful bursts of information. So why would anyone want to price outside that magical range of higher profit margins? Because sometimes the content demands it. The lowest price of $2.99 keeps the content from being devalued while keeping it at a no-brainer investment for consumers.Īnything lower than $2.99 and many consumers begin to wonder if the content inside is worth it unless the description of the eBook states the eBook is unusually short (30-60 pages). ![]() The catch is, to make 70% of users must price their eBooks competitively- between $2.99 and $9.99. KDP users can choose if they want to make 70% “royalty” (aka profit per eBook sale) or 35% royalty. To keep people from running wild pricing eBooks way beyond their real market value, KDP decided to offer authors and publishers an incentive. After all, eBooks on websites have been priced $97, and sometimes even higher. ![]() They knew that if they put the power of pricing eBooks into the hands of the authors and publishers, they could end up with any range of prices. ![]() They initially set up the KDP (Kindle Direct Publishing) program to sell competitively priced eBooks. The powers that be over at Amazon Kindle Direct Publishing are smart. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2022
Categories |